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San Francisco HomeBuying a home can be a scary process. You may be worried about your credit and not getting a loan. You think a nice home will be too expensive and - even if you can afford one - market conditions will render a bad investment. You may even think, "Why do I need an agent?"

Your fears are natural and justified. Believe me, I've sold a lot homes, and most of my clients have these concerns. That's why I believe in educating my clients on the complexity of the home buying process. Because when you can see a clear path, getting there is so much easier.

I'm here to take you home - and I'll do it in a way that gives you peace of mind from beginning to end.





Why You Need An Agent

You need a Valued Advisor

San Franciso VictorianBuying a home is perhaps the most important investment you can make. It's often a stressful decision, filled with questions about negotiations and inspections, even confusion about choosing the right neighborhood.

An agent, plain and simple, is there to represent your interests. She's there to be proactive on your behalf, to constantly seek the place you'll soon call "home".

I'll begin by finding out how you use your home. What's the perfect home? What does it look like? Can it fit into your lifestyle?

Then, over time, I'll learn about your personality, your current financial situation, even the type of school your children need.

By learning the answers to these and other questions, I can determine what's really important to you. And from that, I can recommend the home that's right for you - now and in the future.

You Need an Expert

With a decision such as buying a home, with its numerous financial, lifestyle, and legal ramifications, its vital that you call on a trained expert. Why take a chance?

I know the market, and can help you decide whether it's even a good time to buy. In fact, I have advised people NOT to buy. When it's a good time to buy, I can recommend neighborhoods that suit your lifestyle and financial situation.

It really depends on how long you plan on living there.

Then, when you've decided on a potential property, I'll recommend the necessary inspections so your assured of living in a safe, structurally sound home.

My main objective is not just to find you a nice home, it's to find you a safe, structurally sound property. I'll never risk losing a sale because of a questionable report. If the house isn't in satisfactory condition, I'll urge you not to buy it. That's my promise.

Perhaps you'll want to do a remodel or add a room in two years. I have a background in construction and design, and can help you see the possibilities of a Bay window for more lighting, a redwood deck or a second floor for more space.

I'll also be there to negotiate for you. With over 25 years' experience in sales, I understand the complexity of contractual clauses, timeframes, and contingencies. Of course, all contracts have risks. As someone with your interest in mind, I'll be sure that you're fully aware of and completely understand the your risks. I like to be upfront: Contracts do you have pitfalls - I'll make sure that you understand the ramifications and responsibilities every step of the way.

You Need Help

Moving into a new home is hard enough. It's even more difficult when you have to go from your current house and into a new one at the same time. You ask yourself, "Do I sell or buy first?"This is a common situation for me, but probably a new one for you.

I can help you by making recommendations about storage and even finding temporary housing. Plus, if you decide to sell first, I'll help you prepare your existing home so it has maximum appeal to potential buyers. You might be surprised at the positive impact a well-prepared home can have on home shoppers.

Maybe your living room needs a fresh coat of paint. Perhaps you need to hide that old couch. Even in this completive market, the things that may seem purely cosmetic to you can have a dramatic effect on the final selling price. And I'll only make recommendations that will increase your bottom line.

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Get Pre-Approved First!

San Francisco HomeWhether you're a first-time home buyer or simply moving to another house, it's vital that you get pre-approved by a mortgage lender.

Pre-approval does two important, time-savings things for you:

First, when you know what you can spend, you and your agent can better target potential homes. You'll save the time and frustration involved in driving to homes and getting excited about the possibilities, only to be let down because you can't afford it.

Pre-approval also gives you a better chance of getting the home you want. Some potential homebuyers often submit offers before getting pre-approved. But even if your offer exceeds other bids, the seller may choose the pre-approved offer. Why? Because the seller knows that the buyer can indeed afford the home.

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Less Expensive Homes Are Still Quality Homes

We're all aware of it - the cost of homes in the Bay Area makes buying unrealistic for a lot of us. Or it at least it seems that way.

As a matter of fact, there are many affordable homes that anyone would like. A lot of people are pleasantly surprised at what's available. But to find them, you need a creative agent who knows the neighborhoods and is able to find you the perfect home.

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Abbe Day-Merchant
Top Producer ~ "By Referral Only"TM
Herth Real Estate, 555 Castro Street, San Francisco, CA 94114
P: 415.602.5037 ~ F: 415.239.1413


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© 2005-2006 Abbe Day-Merchant. All rights reserved.

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