About Abbe

Abbe Day-MerchantSince 1996, I have assisted homebuyers and sellers in making wise lifestyle and financial decisions. As a truly full-service real estate agent, I considers clients' personal and financial situations, and then educate them about how the entire real estate, mortgage, and escrow process work.

With strong negotiation skills from over 25 years of sales experience, I am an expert on the complexity of contractual clauses, timeframes, and contingencies, allowing me to maximize each client's bottom line. Additionally, my background in construction and design helps clients envision a home's possibilities regarding remodeling and add-ons.

Most of all, I am resourceful and creative. With my complete understanding of financing and sale options, I can assess a client's situation and current market conditions to find properties that, otherwise, would be impossible to attain. And true to my "full service" ethic, I offer practical and creative ideas to maximize my client's investment when it comes time to sell or trade the property.

Rather than an agent, clients view me as a friend and advisor. In fact, my personal, non biased advice is so thorough that I have been known to advise buyers against a property, and counseled sellers to wait for better market conditions. Indeed, I always serve my clients best interest. I personalize real estate transactions with professionalism, ethics, and always remind clients to enjoy the entire process.

Abbe Day-Merchant
Top Producer ~ "By Referral Only"TM
Herth Real Estate, 555 Castro Street, San Francisco, CA 94114
P: 415.602.5037 ~ F: 415.239.1413


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